How Does Gemini Decide What to Recommend?
Gemini pulls its answers from live web sources, trusted sites, and structured data—using Google’s deep understanding of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
What influences Gemini’s choices?
- Strong Reputation: Positive reviews, awards, and trusted third-party citations.
- E-E-A-T Signals: Author bios, credentials, and clear brand transparency.
- Natural Language Fit: Content that directly answers real, conversational queries.
- Up-to-Date Pages: Fresh, comprehensive insights over outdated or thin content.
- Schema Markup: Structured data that makes it easy for Gemini to parse and feature your content.
- Backlinks and Mentions: Signals from reputable sites that validate your authority.
- Unique Data and Stories: Proprietary stats, customer stories, and real experiences that add credibility.

How SEP Helps You Get Recommended by Gemini
You can’t pay for a spot in Gemini’s answers—but you can make your brand the obvious choice when Google’s AI looks for trusted sources. That’s where we come in.
Build E-E-A-T the Right Way
- Showcase your team’s expertise and experience.
- Earn high ratings and reviews on platforms like Google, G2, or Trustpilot.
- Pursue industry awards, certifications, and credible media mentions.
Create Content Gemini Loves
- Write clear, user-focused content in a conversational tone.
- Answer real questions directly at the top of your pages.
- Use headings, bullet points, and Q&A formats for easy AI extraction.
Keep Information Current and Comprehensive
- Regularly update pages with fresh data, trends, and original insights.
- Cover topics deeply, including subtopics and related user questions.
- Use unique stats and real customer stories to stand out.
Implement Smart Technical SEO
- Make your site crawlable and indexable by Google’s bots.
- Apply schema markup (FAQ, HowTo, Product, etc.) to clarify context for Gemini.
- Keep your site fast, mobile-ready, and user-friendly.
Earn Authority Through Backlinks and Mentions
- Get cited by reputable blogs, industry sites, and news outlets.
- Launch targeted PR campaigns to boost brand mentions.
- Build strategic partnerships and guest posts that strengthen your digital footprint.
We Have the Clout to Back it Up
Why It Works
Gemini recommendations are earned by brands that are real, trusted, and clear. By boosting your reputation, structuring your content for AI extraction, and proving your expertise, you help Gemini choose you when it’s time to answer your customers’ next question.
And the best part? Every step that gets you recommended by Gemini strengthens your traditional SEO too.
