Rank in ChatGPT & Get Recommended by AI

Position Your Brand Where People Now Look for Answers

Position Your Brand Where People Now Look for Answers

Every day, millions of users rely on ChatGPT and other AI assistants for recommendations, advice, and product research. But unlike traditional search engines, ChatGPT doesn’t “rank” pages—it recommends trustworthy, authoritative sources based on your brand’s real-world digital footprint.

So, how do you make sure your brand is the one it mentions?

At Search Engine People, we help businesses earn those recommendations by strengthening the signals ChatGPT and similar AI models rely on: authority, credibility, fresh information, and clear, user-focused content.

Our ChatGPT Optimization Approach

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Every day, millions of users rely on ChatGPT and other AI assistants for recommendations, advice, and product research. But unlike traditional search engines, ChatGPT doesn’t “rank” pages—it recommends trustworthy, authoritative sources based on your brand’s real-world digital footprint.

So, how do you make sure your brand is the one it mentions?

At Search Engine People, we help businesses earn those recommendations by strengthening the signals ChatGPT and similar AI models rely on: authority, credibility, fresh information, and clear, user-focused content.

Looking for a quote? Want to speak with an AI SEO specialist? Fill out our contact form and let us help!

Our ChatGPT Optimization Approach

Get Your Brand Recommended by AI Search Engines

What Our Clients Say about Our SEO Services

Our SEP rep is friendly, knowledgeable, and always willing to answer our questions or explain things in detail. We are confident in our partnership and the work they do for us.

Lisa Parise

Attention to detail and plans for consistent growth and improvement.

Kevin Caspersz

We continue to get inquiries and the digital marketing program is working well for us, based on keywords and target markets within the metal fabrication industry.

Colin Brunet

We see consistent results that keep us coming back for more.

Department VP

They lifted a lot of weight off our team's shoulders.

Spencer Smith

SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.

Glendon Bunn

How Does ChatGPT Decide What to Recommend?

ChatGPT doesn’t run a search results page like Google. Instead, it pulls answers from its training data, trusted live web sources, and what it sees as the most reputable information available.

What influences that?

  • Brand Mentions: Frequent, positive mentions across trusted sites and media.
  • Authority Signals: Strong domain authority, backlinks, and expert authorship.
  • Reviews & Ratings: Genuine, high-quality reviews on platforms like Google, Trustpilot, or G2.
  • Relevance: Clear, well-structured content that directly matches user questions.
  • Recency: Up-to-date pages and fresh insights over stale content.
  • Awards & Third-Party Endorsements: Validation from industry bodies or media.

How SEP Helps You Get Recommended

You can’t “buy” a spot in ChatGPT’s answers—but you can build a brand it wants to recommend. We help you do just that, step by step:

Strengthen Authority and Trust

  • Get featured in reputable “best of” lists and industry roundups.
  • Pursue certifications, awards, and media recognition.
  • Encourage and manage authentic reviews on trusted platforms.

Expand Brand Mentions

  • Launch digital PR campaigns to earn mentions in respected articles and blogs.
  • Secure guest posts on high-authority industry sites.
  • Build partnerships that grow your brand’s online footprint.

Create AI-Friendly, User-First Content

  • Answer real questions at the top of your pages.
  • Use Q&A sections, bullet points, and summaries for easy AI extraction.
  • Write in a clear, natural tone that mirrors how people ask.

Align with User Intent

  • Identify and target common conversational queries.
  • Cover topics comprehensively, including subtopics and related FAQs.
  • Build deep content clusters to show topical expertise.

Optimize Your Site for AI Discovery

  • Ensure your site is crawlable and indexable by Google and Bing.
  • Implement schema markup like FAQ, HowTo, and Product to clarify context.
  • Keep your site fast, mobile-friendly, and easy to navigate.

Stay Current

  • Update your pages regularly with fresh data and insights.
  • Cite reputable sources and include original stats where possible.
  • Maintain transparency with clear authorship and credentials.

Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.

Melissa Clemence VP of Marketing & Communications

We Have the Clout to Back it Up

Why It Works

Earning a recommendation from ChatGPT isn’t a one-time tactic—it’s the result of a trusted, visible digital presence. When your brand is recognized across respected sites, your content is clear and user-focused, and your reputation is strong, ChatGPT is more likely to cite you as an authority when it responds.

Frequently Asked Questions

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While traditional SEO focuses on ranking your website in search engine results pages (SERPs), Generative Engine Optimization (GEO) ensures your content is included directly in AI-generated answers. GEO helps your brand appear inside conversational AI tools like ChatGPT, Google’s Search Generative Experience and Perplexity—reaching audiences who may never click through a traditional link.

Any business that wants to protect and expand its online visibility as search behaviour evolves can benefit. GEO is especially valuable for brands that rely on organic search, produce authoritative content, or operate in competitive markets where being trusted as an expert source gives them an edge.

Our GEO solution combines high-quality, in-depth content creation, advanced technical optimization, authoritative link building and continuous performance monitoring. We handle everything from schema markup to trusted citations to ensure your brand earns mentions and citations in AI-generated results.

Like SEO, GEO is not instant—building trust with AI engines takes strategic planning and consistent execution. Many clients begin to see signs of improved visibility within three to six months, with more measurable gains over time as AI engines pick up and prioritize high-quality, trusted content.

Absolutely. GEO is designed to complement and expand your current SEO efforts. Because both rely on content authority, technical strength and trust signals, we build efficiencies that strengthen your search visibility across both traditional and AI-powered channels.

Generative Engine Optimization (GEO) focuses on making your content appear in answers generated by AI tools like ChatGPT and Google’s generative search. Answer Engine Optimization (AEO) targets how your content appears in direct answer boxes like Google’s Featured Snippets or “People Also Ask.” AI SEO is a broader term that uses AI-powered tools to enhance traditional SEO tasks like keyword research and content optimization. Together, they ensure your brand shows up in organic results, AI summaries and direct answers—covering every modern search touchpoint.

Ready to Get Recommended?

ChatGPT is already shaping how your customers discover brands. Let’s make sure yours is the one they hear about.